The Semantic Gap
Buyers speak in problems. Contractors think in solutions. This mismatch costs everyone time and money.
What buyers say
- "I need users to log in
- "It should be fast
- "Something like Airbnb but for tools
What contractors hear
- Auth system, session management, OAuth vs native, 2FA?
- Performance budget, caching, CDN, DB optimization
- Search, booking, payments, reviews, disputes, messaging...
Result: Wasted discovery calls, misquoted projects, scope creep
How Mercator Works
1. Buyer Chats
Describes their problem in plain language. AI asks clarifying questions, surfaces hidden requirements.
2. Gets Quote
Sees itemized breakdown of features and costs. Can adjust scope to fit budget.
3. You Get Spec
Technical brief with requirements, effort estimates, risks, and buyer context. Ready to refine and close.
For You (Contractor)
- Fewer wasted discovery calls
- Leads arrive pre-qualified and spec'd
- Consistent pricing from actual complexity
- Professional intake process
For Your Buyers
- Don't need technical knowledge to describe what they want
- Get educated on what's feasible and expensive
- Instant quotes instead of waiting for callbacks
- Transparent pricing with itemized breakdown